Services

First we identify content creation opportunities and story topics to help supercharge sales, lead generation, buyer engagement, and product awareness for faster growth. Then we work with you to determine the best content type mix, from eBooks to case studies, whitepapers, blog posts, social media, ads, and more. If you already know your content needs we can get started immediately.

Stories Must Connect With Customer Challenges

Successful B2B tech storytelling focuses on the buyers’ needs first, not the products. For example, acknowledge their business challenges then share the many ways your products are instrumental to solve them. Simply explain your competitive differentiation and develop stories by industry verticals and buyer roles.

Content Variety Increases Engagement

Attracting leads and segmenting them rely on engaging content that quickly holds their attention. Increasing new leads, while nurturing current leads, requires many touch points across paid, earned, and owned media channels. Each channel has a unique personality that requires stylized stories and messaging for the best results.

Buyer-Focused Stories Are Critical

The greatest challenge to growing new leads and nurturing current ones is truly knowing your buyers so you can give them the right information at the right time to get them sales-ready. Low performance means your stories are not connecting. It’s time to reassess your buyers’ needs and their unique problems to adjust story topics.