We develop customized content strategies and identify editorial priorities to help supercharge lead generation, buyer engagement, and product awareness for increased sales growth.

Stories Must Connect With Customer Challenges

Successful B2B tech storytelling focuses on the buyers’ needs first, not the products. For example, acknowledge their business challenges then share the many ways your products are instrumental to solve them. Simply explain your competitive differentiation and develop stories by industry verticals, if appropriate.

Content Strategy & Creation

  • content audit & gap assessments
  • funnel stage content needs (TOFU, MOFU, BOFU)
  • review/create buyer personas & buyers journey
  • new story angles and performance optimization
  • editorial style guide & editorial calendar
  • content KPIs and goal setting
  • content SEO

Content Variety Increases Engagement

Attracting leads and segmenting them rely on engaging content that quickly holds their attention. Increasing new leads while nurturing current leads requires many touch points across paid, earned and owned media channels. Each channel has a unique personality that requires stylized stories and messaging for the best results.

Content Experience Mix

  • e-books, videos
  • solution & product briefs
  • blog posts, byline articles
  • case studies, emails
  • webinars, ads
  • infographics
  • brochures, thought leadership, and more

Buyer-Focused Stories Are Critical

The greatest challenge to growing new leads and nurturing current ones is truly knowing your buyers so you can give them the right information at the right time to get them sales-ready. Low performance means your stories are not connecting. It’s time to review your buyers’ needs and their unique industry problems to adjust your stories.

 

Buyer-focused Stories

  • identify persona challenges across vertical industries
  • understand buyer decision making roles
  • map targeted content to personas on company website
  • develop content strategy for lead generation campaigns
  • improve success of email nurture campaigns