Content, Digital Strategies & Communications Services

Our digital marketing services include content, digital strategies and communications. We develop story ideation and content creation across a variety of marketing programs, including go-to-market, demand generation campaigns, ABM, webinars, internal communications, public relations, social media and more. The result is high-quality content that effectively resonates with targeted buyers and successfully contributes to customer growth. 

Content Strategy

Develop content strategies and project goals.

Content strategy activities include:

  • goal setting
  • content audit & gap assessment
  • funnel content needs (TOFU, MOFU, BOFU)
  • buyer personas/customer empathy maps
  • buyer’s journey
  • editorial calendar planning 
  • content syndication
  • content licensing

Story Ideation

The art of tech storytelling comes from an understanding and appreciation for technology and its global impact for solving problems. Appealing to buyer pain points and digital transformation challenges, presenting competitive product differentiation, simplifying product complexity and industry vertical stories are all critical. We apply the content strategy to the content creation process.

The story ideation process includes:

  • stakeholder brainstorms
  • buyer pain points
  • industry trends research
  • competitor content research
  • derivative content options
  • persona-driven focus
  • address sales team challenges
  • amplify solutions’ strengths in new ways
Collaborate with stakeholders.

Content Creation

We bring to life the content strategy and ideation processes to create stories for different stages of the buyer journey. We work closely with key stakeholders on each asset through a series of meetings, 1:1 interviews, and collaborative outline and draft reviews to finalize the content. We create a variety of content experiences to support different buyer learning preferences. Content experience choices increase buyer engagement rates for high performance demand generation programs.

Increase buyer engagement with a variety of content experiences.

Content experience options include:

  • e-books
  • solution & product briefs
  • blog posts
  • case studies
  • webinar content
  • infographics
  • brochures
  • thought leadership
  • presentations
  • e-newsletters
  • email marketing and more

 

 

 

 

The content creation process includes:

  • creative briefs
  • stakeholder collaboration
  • copy writing
  • copy editing
  • content SEO
  • content review cycles (outlines and drafts)
  • content experience recommendations
  • derivative content options
  • content optimization
Infographics, brochures, product briefs and more